*PRESS RELEASE COURTESY OF VEGAS GOLDEN KNIGHTS *
CHICAGO and LAS VEGAS, March 21, 2017 – Vegas Golden Knights™ President Kerry Bubolz announced today, March 21, that the team has entered a multi-year partnership with premier sports retailer and brand developer Rank + Rally, making Rank + Rally the team’s official retail partner. Rank + Rally will handle all merchandise operations throughout T-Mobile Arena, including the official Team Store as well as develop limited edition and exclusive inaugural apparel and products.
“Our primary goal at all of our events is to create the best fan experience possible,” said Vegas Golden Knights President Kerry Bubolz. “Partnering with Rank + Rally – one of the preeminent sports retailers in the business – helps us achieve this objective. Rank + Rally and their parent company Levy are industry leaders when it comes to customer service, managing retail stores, and developing exclusive, innovative apparel lines that sports fans love. We are thrilled to work with them and excited to collaborate on the design of official Golden Knights apparel that our fans will be proud to wear.”
When renovations are completed, the new Golden Knights official Team Store at T-Mobile Arena will be nearly triple the size of the previous shop at 2,500 square feet and will be home to the deepest line of Golden Knights retail products.
Rank + Rally is the retail subsidiary of Levy, and the partnership adds to Levy’s footprint at T-Mobile Arena. Levy currently handles all dining operations at the arena and helped launch the venue last spring.
“The Vegas Golden Knights are bringing the first major league sports brand to the city. The products and every aspect of the retail experience need to match the enthusiasm of these fans and this town,” said Andy Lansing, President and CEO of Levy. “Our retail partnership brings the arena experience full circle. We’ll blend refined flavors, unique sights and sounds, and customized apparel to take the Knights game day experience to a new level.”
The partnership expands Rank + Rally’s portfolio to seven markets across the US and represents the group’s third NHL engagement. Rank + Rally currently partners with the Chicago Blackhawks® and St. Louis Blues®. The group also handles retail operations for teams and venues across the NFL, NBA, MLB, MLS and thoroughbred horse racing, and recently developed pop-up retail outlets celebrating the Chicago Cubs World Series victory as part of its official team partnership.
About Rank + Rally
We take loyalty from game time to all-the-time™.
Rank + Rally is the wholly-owned subsidiary of Levy, the premium sports and entertainment hospitality disruptor. The company launched in 2017 and handles every facet of retail operations for major professional teams, venue partners, and attractions, including product design and development, pricing and promotion planning, and store operations. Rank + Rally’s partner roster includes franchises and venues across major sports and entertainment, including iconic brands like the Chicago Cubs and Golden State Warriors.
About the Vegas Golden Knights
The Vegas Golden Knights are a National Hockey League franchise owned and operated by Black Knight Sports and Entertainment LLC. The Vegas Golden Knights were established by founding partners William Foley and his family and the Maloof family. For the latest news and information on the Golden Knights visit vegasgoldenknights.com. Fans can follow the team on Facebook, Twitter, Instagram and Snapchat.