For me personally seeing the Knight in the front of the store I felt the power it was emitting.
On the right side of the store hangs three flags in succession of one another with a set of core values, Strength, Valor, Duty that are similar to the United States Army’s core value system for their soldier’s (once again Foley tapping into to his West Point roots).
More photos of inside “The Armory”.
One of my favorite parts of the store is the center merchandise stand which has the swords reaching towards the center. I thought that was a great design idea employed by the Golden Knights that makes it unique in nature.
Speaking of uniqueness, back in November when the store opened up after the name unveiling, it was just like the traditional souvenir shop that you can find along Las Vegas Blvd. Also, it was roughly 1/3 the size of what and not very good for the fan experience to feel.
Today “The Armory” finally provides that uniqueness and separates itself from the normal strip souvenir shop. The atmosphere is going to amaze the fans that get the chance at shopping there. Their friends and family will have that awesome shopping experience and would want to come back.
Even between intermissions fans would want to go the store just to check out that latest Golden Knights merchandise that is available for purchase.
I had the chance to speak with Golden Knights Chief Marketing Officer Abouzeid about the work that went into making “The Armory” team store so special.
“We knew it was critical for us in any sports team and this arena is our home and we need a flagship store to reflect that and our passionate fans to come out 41 times a year.” Said Abouzeid
Nehme stressed the importance in what year 1 means to the fan experience in grabbing the VGK swag.
“Especially in year 1 to stock up on jerseys, sweatshirts, and hats, t-shirts.” Abouzeid added.
“It was critical to maximize the footprint.” Mentioned Abouzeid.
They did just that because fans will now be able to move around the store much more freely when it becomes somewhat crowded.
Fans who are attending the NHL Awards and Expansion Draft this Wednesday are in for a real treat when they see the store for the first time. The atmosphere in the store speaks Vegas Golden Knights.
It’s the kind of place where Golden Knights fans want to come back for more stuff down the road.
Word to wise when you shop at “The Armory” is to make sure that you carry plenty of money especially for those who want to go on a massive shopping spree for the latest VGK gear.